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Sam brings her knowledge of working at other indie studios into her day-to-day work, and is extremely consistent in remaining aware of new trends and changes online that directly impact her responsibilities. She blends her knowledge and experience with her dynamic personality, contributing heavily to eacg of Marketing's projects by bringing up solutions and proposing new plans and ideas. Sam is often willing to assist others with their deliverables — whether that's being in front of the camera, writing scripts for [REDACTED], or providing feedback on something for the DEI Committee. This role on our team is well and truly in very capable hands.

[She] built up a process for reporting on Community engagement/metric tracking. Implemented Livestreams to the Community pipeline. Spearheaded a variety of initiatives (like community-specific content, game outage social games, and more). Took even more ownership of the Community team at large in the absence of a CX Manager.

Sam is always a total pleasure to deal with and always adds a great energy and vibe into any meeting she’s in. The first project Sam brought to my attention was a complete overhaul of the Discord server. Though I was apprehensive of any system being brutally upended, Sam’s methodical approach and thorough understanding of Discord shone through in the initial meetings and the overhaul was a complete success! If Sam would like to add her administrative flare to any of my systems, she would only have to ask.

Sam is well known for her kindness and care to the community, and her crazy hair colours and styles.

Sam is an absolute powerhouse of social media management knowledge and experience and it shows with every initiative she does. Sam always provides us with an incredibly in-depth understanding of her plans, processes, goals, and intentions with every project they do. I am truly always walking away with more knowledge and insight every time we meet. On top of Sam's infinite bag of knowledge and experience - they're an incredible team mate. Sam’s personality and bright demeanor, inviting personality, and up-beat attitude always lights up the room. Working with Sam is an actual treat.

Hugely positive member of the YW Community. She's made fans to such a degree that fans literally made HER (two of YW's top designers collaborated to design a character based entirely on Sam). Always advocates for the best fan experience.