Hey, I'm Sam
I’m a lifelong gamer with a deep passion for community building, social media, and all things Marketing.
With 10+ years in the game industry, my career XP includes:
- Several platforms (PC, Console, Mobile, VR)
- Varying monetization strategies (Live Ops, Standalone)
- Fluently engaging with a wide range of demographics (Gen A, Gen Z, Millennials, & Gen X)
Community & Marketing
The last 5+ years of my career have been Community, Social, and Marketing-focused on four wildly different titles — each with their own unique demographics, platforms, and monetization strategies. These roles often required wearing several hats, allowing me to develop an abundance of skills as a Marketing Generalist.
Most recently I was at Cloudhead Games, primarily owning the Pistol Whip accounts and activations. In addition to this, I was also responsible for co-owning the studio brand accounts.
Outside of the public-facing IPs, I also led the development of the Social, Community, and Longform Content strategies for an unannounced project. On this IP, I worked closely with different disciplines on the Marketing team to co-lead the Influencer, Video, the Cross Marketing strategies while also making contributions to the PR, Player Support, and Brand strategies.
Quality Assurance
My first 5 years in the industry were spent with Digital Extremes. Here I focused primarily on external projects as Publisher QA and was involved in several large Warframe updates.
These first years in game dev were foundational in developing hands-on experience with the development process and putting myself in the player-first mindset.
Other Career Milestones
Some personal favourites
I spend quite a bit of my time playing games! Being a variety gamer means that I can empathize with players from all kinds of communities.
Here’s a few of my current and all time favourites:
